As reported by wine & Spirits Daily, January 29, 2008
CONSUMERS WANT SERVING FACTS
A newly released survey indicates that American consumers support the proposal by the TTB to require serving fact panels on alcohol beverage labels, according to an article in Wines and Vines. The survey results were submitted to the TTB on Jan. 22, five days before the agency closed its public comment period on the issue.
The survey was taken by 503 Americans and found that consumers want complete labeling information, including the percentage of alcohol by volume, the serving size, the amount of alcohol per serving, the definition of a "standard drink" and the number of standard drinks per container, said the article.
A strong majority (92%) of those surveyed ranked the amount of alcohol in each drink as the top priority for required labeling information, followed by the amount of calories (84%), carbohydrates (75%), fat (71%) and protein (66%).
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