First Annual Pebble Beach Food & Wine

October 8, 2007

Bob Brower
Château Julien

Dear Bob,
With unbridled excitement we are proud to announce the First Annual Pebble Beach Food & Wine March 27th through the 30th, 2008. The Pebble Beach Food & Wine will be the “premier epicurean lifestyle event” on the West Coast bringing more than 2,000 national and international attendees to Del Monte Forest, one of the most picturesque strips of coastline in the world. The scope of the event encompasses every property in Pebble Beach, and utilizes local and regional staff to create a hedonistic four day festival that matches 200 acclaimed wineries with 30 celebrity chefs that include wine and beverage tastings, cooking demonstrations and some of the most exclusive, unique dining opportunities available in the world.

This invitation includes highlighting Château Julien as one of our featured wineries during the event from Thursday March, 27th through Sunday, March 30th. We would be honored if you would join us as one of the premier wineries of this inaugural event that, years from now, will be recognized as a revered moment in culinary history.

During the festival, the Del Monte Forest, also known as Pebble Beach, will become a playground for nearly 2,500 food and wine enthusiasts. The weekend plays host to countless events and activities that will exceed the expectations of any discerning palette. Guests will experience multi-flight vertical and horizontal wine tastings from the world’s best cult producers, overlooking Spanish Bay. Participating chefs such as Tom Colicchio, Cat Cora, Gary Danko, Gina DePalma, Todd English, Jean Joho, Mark Miller, Alain Passard, Jacques Pèpin, Michel Richard, Eric Ripert, Susan Spicer, Charlie Trotter, Roy Yamaguchi, and others will tempt guests to decide between multiple lunches and dinners in unique venues all overlooking the Pacific. Each meal perfectly paired with exceptionally crafted wines. All wines will be cared for by 60 sommeliers and 5 master sommeliers. Furthermore, the weekend will be home to one of the most exclusive and luxurious wine auction dinners in the United States hosted at the ever-private Beach and Tennis Club.

The First Annual Pebble Beach Food & Wine will be recognized with world-wide publicity, not just for its quality, but for its generosity as well. The event philanthropically contributes to local charities as well as national culinary and enological scholarships promoting education and career opportunities to young and aspiring talent that will help advance the entire industry. In addition, California, which is rich with agriculture and viticulture, has been a leader in sustainable cooking and continues to invest in the environmental movement. The event will act as a tool to educate the public about important issues regarding our culinary resources and how to protect them in the years to come.

We look forward to the weekend becoming an annual tradition where the industry’s top professionals can come together and enjoy themselves in one of the most picturesque playgrounds in the country. We would be honored to welcome you and your remarkable wines to the First Annual Pebble Beach Food & Wine. We look forward to your acceptance of our invitation and your presence throughout the weekend. If you have any questions at all, please feel free to contact us at (831) 622-7770. Included in this invitation package is a participation agreement. Please return the signed agreement to us at fax #(831) 622-7783 no later than October 25th, 2007. We look forward to your involvement in the First Annual Pebble Beach Food & Wine.

Very Truly Yours,


Robert Weakley David Alan Bernahl, II Mark Buzan
Co-Founder, Director Co-Founder, VP Wine Director