Tuesday, March 06, 2007

Wine wins - as it should!

As reported by Wine & Spirits Daily on March 5, 2007 - "WE'RE GREAT, BUT WILL IT LAST? It's no secret that in recent years wine and spirits have grown to a new high in the U.S. while beer has lost some of its share. ..... As a fly on the wall at our sister publication, Beer Business Daily's, annual summit last week, we snagged some information important in understanding the trends in order to continue perpetrating them.

INNOVATION GENERATES MOTION. First and foremost, wine and spirits are taking occasions from beer.....

Wine companies are playing a hand at sports advertising....

People want better, and people want options. By opting for higher price points, consumers are striving to differentiate themselves while simultaneously placing themselves in a more prestigious demographic."

Let's break our the really good wine!

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