Friday, September 21, 2007

Some Industry News as reported by the "Wine and Spirits Daily"

BABY BOOMERS: FITTING A SQUARE PEG IN A ROUND HOLE. Reaching baby boomers through advertising is not always easy in the modern world, as many marketers will tell you. Cell phones, the internet and video games, for example, were not around when Baby Boomers were children, and therefore do not resonate with Boomers as they do with their children and grandchildren. [Ed. note: My dad, a successful and intelligent individual, has no idea how to work a computer or cell phone, and has no interest in learning, either.]

With that said, an interesting article on by Michael Antonoff this week specifically addresses how to market to Baby Boomers.

"You don't want to overwhelm us with science, but by the same token you don't want to make us think we're stupid. Appealing to our sense of nostalgia is a smooth entry point."

"So, how do you appeal to anadigious Americans, measured by some accounts at 82,826,479 strong? You make them feel comfortable about change. You play the nostalgia card," he writes.

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